Standard Chartered Hong Kong - Personalized Video
Dynamic Content
Project Scope
You are probably already familiar with videos and direct email marketing. But how many of them you can actually relate to?
Well, dynamics video will do, just like the one we did for Standard Chartered HK!
“Monthly Spending”, “Extra top up amount” and “Offer” mentioned in the video clips are all created specifically for each and every unique viewer. In other words, your customers feel like they are communicating one on one with you.
If you wish your audience to form an emotional connection and relationship with your brand, dynamic video is a MUST!
Result
Here’s the result that shows the power of dynamic video:
Email open rate increased by 190% vs benchmark*
Click rate is increased by 160% vs the benchmark*
*Average email campaign stats of Mailchimp customers by industry Oct 2019” by Mailchimp